WeChat Video Channel · Campaign Report
Growth Opportunity
& Q2 Acceleration Plan
WeChat Video Channel Boosting Campaign — November 2025 through March 2026. The data is clear: consistent smaller spend with fresh content outperforms large one-off budgets. GAB China has the framework to scale this efficiently.
Total Spend
¥160,436
New Followers
41,465
Avg. CPF
¥3.87
Total Views
1,382,495
01 — Performance Review
Nov 2025 – Mar 2026
Five months of WeChat Video Channel boosting campaigns. The results validate a clear growth model — one that scales directly with consistent investment and fresh creative supply.
| Month | Total Spend (CNY) | New Followers | Avg. CPF (CNY) | Video Views | Follow Rate |
|---|---|---|---|---|---|
| Nov '25 | ¥500 | 96 | ¥5.21 | 15,713 | 0.61% |
| Dec '25 | ¥33,748 | 10,733 | ¥3.30 | 224,382 | 4.56% |
| Jan '26 | ¥56,200 | 13,342 | ¥4.21 | 413,000 | 3.23% |
| Feb '26 | ¥50,005 | 12,093 | ¥3.84 | 551,800 | 2.37% |
| Mar '26 | ¥19,983 | 5,201 | ¥3.84 | 177,600 | 2.93% |
| TOTAL | ¥160,436 | 41,465 | ¥3.87 | 1,382,495 | — |
New Followers by Month
Cumulative follower acquisition
CPF Trend — Best vs. Average vs. Worst
Cost per follower (CNY) — lower is better
- Best CPF
- Avg CPF
- Worst CPF
Monthly Video Views
Total impressions across all boosted campaigns
02 — Key Insights
What the Data Proves
November 2025
Foundation PhaseEarly testing revealed the core principle: smaller, more frequent orders consistently outperform large single placements. This insight shapes the entire Q2 strategy — and it's the operational model GAB China is built to execute.
Best CPF
¥2.00
Worst CPF
¥150.00
December 2025
Model MaturationThe model stabilized rapidly once targeting and content aligned. Average CPF settled near ¥3.00 — proving that with the right creative and audience match, this channel delivers highly efficient follower acquisition at scale.
Best CPF
¥1.48
Worst CPF
¥8.50
January 2026
Scale ValidationIncreased spend produced strong results when managed through multiple smaller orders. The data confirms that scaling works — the key variable is active daily management and creative diversity, both of which GAB China provides.
Best CPF
¥1.71
Worst CPF
¥11.90
February 2026
Efficiency GapWithout active real-time optimization, large single orders underperformed significantly. This is precisely the gap GAB China's managed service closes — continuous monitoring, budget reallocation, and creative rotation handled on DAMAC's behalf.
Best CPF
¥1.25
Worst CPF
¥13.66
March 2026
Content = ROINew creative content drove CPF from ¥9.1 down to ¥2.05 within two weeks — a 77% improvement. Fresh content is the single highest-leverage investment available. GAB China's content production service exists to keep this engine running continuously.
Best CPF
¥2.05
Worst CPF
¥10.00
03 — Professional Recommendations
How GAB China Drives Your Growth
04 — Q2 Budget Allocation
April – June 2026
Daily budget of ¥3,000 across three months. Projected 67,500 – 90,000 new followers at ¥3.0 – ¥4.0 CPF.
Total Q2 Budget
¥270,000
¥90,000 per month
Daily Budget
¥3,000
Split 3–4 orders
Projected Followers
67,500–90,000
At ¥3.0–4.0 CPF
| Month | Monthly Budget | Daily Budget | Order Size Range | Daily Orders | Est. New Followers | Target CPF |
|---|---|---|---|---|---|---|
| April 2026 | ¥90,000 | ¥3,000 | ¥800–1,000 | 3–4 / day | 22,500–30,000 | ¥3.0–4.0 |
| May 2026 | ¥90,000 | ¥3,000 | ¥1,000–1,500 | 2–3 / day | 22,500–30,000 | ¥3.0–4.0 |
| June 2026 | ¥90,000 | ¥3,000 | ¥1,000–1,500 | 2–3 / day | 22,500–30,000 | ¥3.0–4.0 |
05 — Daily Execution Framework
What GAB China Manages For You
Daily Delivery Structure (¥3,000 / day)
10:00 AM
New Creative Testing
Fresh content, A/B test new angles
¥800
03:00 PM
Proven High-Converting Creative
Best-performing existing content
¥1,000
08:00 PM
Event / Press Conference Creative
Property events, launches, coverage
¥1,200
GAB China Managed Services
Daily Operations
Real-Time Campaign Monitoring
Every order tracked live. Underperforming placements are paused and budget is reallocated before waste accumulates.
Content Studio
Content Production & Refresh
2+ new creative sets delivered monthly. Platform-native formats optimized for WeChat Video Channel's algorithm and DAMAC's audience.
Audience Strategy
Audience Asset Building
Seed audiences built from top-performing orders each cycle. Compounding targeting advantage that improves with every campaign.
Reporting
Weekly Performance Reporting
Full transparency on CPF, follower acquisition, and spend efficiency. DAMAC sees exactly where every yuan is going and what it's returning.
Growth Planning
Budget Scaling Strategy
As the audience and creative library grow, GAB China identifies the right moments to scale spend for maximum follower ROI.
06 — Summary
The Growth Formula
Order Size
¥800–1,500
3–4 orders per day
Content Refresh
Monthly
2+ new sets per cycle
Management
GAB China
Daily active optimization
Scaling Method
Parallel
Multiple creatives simultaneously
Daily Budget
¥3,000
Q2 baseline — scalable
Q2 Growth Projection
At ¥270,000 total Q2 spend managed by GAB China, DAMAC is projected to acquire 67,500–90,000 new WeChat followers at ¥3.0–4.0 CPF. Each follower represents a qualified Chinese HNW real estate prospect in DAMAC's owned ecosystem — a compounding asset that increases in value with every subsequent campaign.
07 — Partner With GAB China
The ceiling on this channel
hasn't been reached.
The Q1 data proves the model works. What it also proves is that results are directly proportional to two variables: spend consistency and content freshness. Both are services GAB China provides.
The brands winning on WeChat Video Channel are not the ones with the largest single budgets — they are the ones with the most active management, the most consistent creative pipeline, and a partner who understands both the platform and the audience. That is GAB China's core competency.
"Every ¥1 DAMAC invests in content production returns multiples in reduced CPF. The March data alone shows a 77% CPF reduction from a single creative refresh. That's not a one-time event — it's a repeatable system."
GAB China — Campaign Analysis
Current Engagement
Campaign Management
- ✓Daily order placement & monitoring
- ✓Real-time budget reallocation
- ✓Weekly performance reporting
- ✓Audience asset building
Recommended Upsell
Content Production Retainer
- ✓2 fresh creative sets per month
- ✓Platform-native WeChat Video Channel formats
- ✓Property-specific storytelling in Mandarin
- ✓A/B creative testing framework
- ✓Content calendar & scheduling
Growth Tier
Full-Channel Expansion
- ✓Douyin parallel campaign management
- ✓Xiaohongshu content strategy
- ✓Cross-platform audience syncing
- ✓Quarterly brand review & strategy
Export Report
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